I was honored to join our local TV coverage of the Winter Olympics, granted it was for Cross Country Skiing, but hey, interesting stuff happened…
Tag: Olympics
JOHN D. MILLER Chief Marketing Officer, NBC Olympics
If you’re like Rosie and I, and are wondering why the Olympics show more fluff stories than actual olympic sports, you have this guy, John Miller, to thank.
His direct quote:
The people who watch the Olympics are not particularly sports fans. More women watch the games than men, and for the women, they’re less interested in the result and more interested in the journey. It’s sort of like the ultimate reality show and mini-series wrapped into one.
